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Cognitive Fluency
Marketing
Harsh Valecha · · 2 min

Cognitive Fluency

Cognitive fluency is a crucial factor in consumer decision-making, influencing trust, behavioral intention, and brand perception. It refers to the ease or difficulty of processing information, shaping preferences and decisions. By understanding cognitive fluency, businesses can develop effective marketing strategies to enhance mental processing and drive consumer engagement.

#cognitive fluency #consumer behavior #marketing strategy
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